Specialty coffee, professionally delivered
Coffee As An Experience
Managed by the globally recognized MZB Group, Segafredo Select represents the pinnacle of the prestigious Segafredo Zanetti coffee brand, with a focus on the highest quality 'specialty' grade coffee.
As a true ‘Fifth Wave’ cafe, professional execution. Segafredo Select draws on the considerable experience and heritage of the Segafredo brand, featuring the best of modern Italian design, an exceptional Italian-inspired food & drink offer, and of course the unique relaxed ‘piazza’ atmosphere.
Today’s customers expect a space that reflects the latest in design, but still provides a relaxed experience. It's a balance that Segafredo Select delivers.
“With Segafredo Select we’re showing that we have the courage & capability to deliver the best of Italian coffee culture for a global audience.”
A Range Of Solutions
Segafredo Select provides solutions for a wide range of business needs.
From on-the-go carts, to Coffee Lab locations featuring spaces for training, micro-roasting and coffee experiences.
CART
KIOSK
CAFE
LAB
FLAGSHIP
From simple specialty cafes
to flagship roastery locations
Guests can relax into a single-origin flat white, or meet colleagues for an ‘aperitivo’, in this stylish modern atmosphere. Segafredo Select cafes combine authentic roasting, speciality brewing and international options to reflect and anticipate customer tastes.
From the smallest location to the flagship, it all starts with espresso. Our top baristas know that the complementary pairing of arabica and robusta is the secret to a great Italian coffee. Segafredo Select has turned this art into a science, selecting and roasting quality graded specialty arabica and fine robusta.
The result is a bold new blend of new Italian classics, designed to inspire a new generation of global café-goers and give those who have loved the Italian classics all their lives a new reason to visit a Segafredo cafe.
But Segafredo Select, espresso is just the beginning. A new generation values authenticity but demands choice. So Segafredo Select delivers the world's best coffee options. From global specialty brews, up to a fully-featured Cold Brew Bar, and a new range of local fresh blends (roasted in-store in some locations).
On-the-go Specialty Coffee
Bringing this quality to a self-service market isn’t easy. Thankfully our technology, unique on the market today, allows us to replicate the Segafredo Select experience when space is at a premium or an automated solution is preferable. Our Kiosk and mobile Cart options can deliver hot and cold espresso-based drinks, cold brew, multi-milk (vegan approved) capabilities and more in a stylish self-service solution.
For corporate clients who want a serviced option for use in commercial settings, we can provide a low-to-no maintenance solution. For franchisees, the Select On The Go range is the perfect way to compliment your operations and expand into new locations where space or staffing are a challenge.
Add Gourmet Italian Specialities
From a fantastic Italian wine list to authentic light bites, most locations will be able to extend trading hours by expanding their core offer. On top of that modular ‘add ons’ such as our Italian Gelato (ice cream) speciality can be used to elevate cafes.
“From a fully featured Flagship to the simplest Cart solution, Segafredo Select provides ready-to-implement modularity with full turnkey execution. Each modular solution is entirely customisable within a range of sophisticated options available. With Segafredo Select we’re not just building a cafe concept: we’re creating a platform to enable franchisee success and deliver a level of expertise and design that customers around the world are increasingly demanding.”
“5th Wave” Professionalism
As a true ‘Fifth Wave’ concept, Segafredo Select cafes pair artisan quality with professional execution.
For franchisees that means serving world class coffee with the best of data capture and analytics, staff training, brand management and efficient logistics to back you up.
For corporate serviced partners, that means fantastic coffee breaks while an expert organisation takes care of everything behind the scenes.